Markets are dominated by major players but markets are changed by shadow players that decide to play their own game.
I integrate with small design teams and ambitious entrepreneurs to thrive on innovation and transformation. I believe in the potential of these unsung heroes, the "shadow players" who redefine the norm.
By teaming up with them, I amplify their influence to create not only products but also market leaders. My approach is collaborative and forward-thinking, I share my knowledge and experience gained at global tech giants and from award-winning projects.
At aleto design studio, I craft products but also the success stories for those who dare to dream differently.
Founder of aleto.design